As a health/MedTech writer with 10+ years of experience, I create accessible and evidence-backed content that follows HIPAA/FTC guidelines on health claims. Whether I am writing for hospital administrators making procurement decisions or patients navigating a diagnosis, I match my tone to my audience—direct and data-driven for B2B stakeholders, empathetic and reassuring for patients in distress.
B2B Health Writing
Your buyers are overwhelmed by clinical jargon and skeptical of health claims or the eye-watering ROI numbers. They make high-stakes decisions and are demanding clarity and evidence, from an authority. I write B2B healthcare/MedTech content that transforms dense clinical research and complex technological innovations into direct and data-driven pieces that move stakeholders like clinicians, hospital administrators, and procurement officers to act.
I write:
- White papers that explore solutions to specific industry challenges
- Case studies/Customer success stories with accurate clinical data and zero fluff to demonstrate how a product solved a problem and achieved ROI for a hospital or a clinic
- Blog posts and thought leadership articles that analyze industry trends, clinical guidelines, and best practices
- E-books and guides that help prospects navigate complex decision-making processes
B2C Health Writing
A medical diagnosis is unnerving. Any chronic health condition is complex and challenging to manage. Medicalspeak is dense and only breeds confusion and anxiety, while products make health claims that sound more like marketing and less like medicine. Patients and their caregivers are unsure who to trust.
I create B2C health content for patients, consumers, and caregivers to help them make sense of complex medical science and understand how the information is relevant to them and their loved ones. My engaging and accessible pieces inform, assure, and ultimately guide confident health decisions.
I write:
- Health blogs and articles that answer common health questions, provide information on managing chronic conditions, and explain new wellness trends
- Patient education materials that are clear, simple, and empathetic guides on diseases, treatment options, and how to use medical devices
- Patient success stories/Case studies that highlight journeys to healing and empowerment, lending emotional weight to a medical product or service’s results
- Evidence summaries of clinical trial results that translate complex medical ideas into easy-to-digest “consumer-friendly” nuggets
My portfolio:
Below is a selection of my best work in this niche:
Self-Development
This is a post on my personal blog.
Visualization and vision boards work for everyone. But, not everyone is into metaphysics; no talk about manifesting, visualizing, and the Law of Attraction can impress them. These people go by logic; they cannot and will not “believe.” This post appeals to their rational minds by breaking down the workings of the vision board and “packaging” visualization in a way that convinces them to give it a try.
This is a post on my personal blog.
Philosophical and metaphysical studies help us recognize our imagined trappings, so we can free ourselves and move forward, unhindered and uninhibited, to realize our heart’s desires. The “home” is one such trapping. Throughout generations, “home” has been synonymous with a house. So, most of us spend our whole lives slaving away at soul-sucking jobs to keep up with the mortgage payments. This post serves as an eye-opener by making readers realize that “home” is really an idea. Home is where you are at peace. Home is where you can be yourself. Home is what gives you meaning in life.
This was written for a client.
It is unfortunate that myths and misconceptions should keep people away from trying out meditation. This post busts the common myths about meditation and inspires people to take up the practice.
Psychology
A review of a research study.
A review of a research study.
This is a post on my personal blog.
Addiction and Substance Abuse
Addiction is a complex disorder with behavioral, neurological, and physiological roots. A successful treatment program combines several components to attack the disorder on multiple fronts.
The alcohol addict in your midst is not hard to spot. He is acting out of character, and his actions and responses are the red flags you must learn to recognize.
Here’s how I work:
Depending on topic complexity, I may use Perplexity to rapidly map the landscape and gather relevant data, which would free up more of my time for the work that matters most: analyzing for context and accuracy, weaving in nuance, and getting the voice right. I verify all information before it makes its way into your content.
If your brief calls for a fully manual research process, just let me know upfront and I’ll adjust timelines and pricing accordingly.
My research is primarily secondary. I draw from published sources, industry data, and reports. That said, if you have subject matter experts whose insights you believe would enrich the content, I’m happy to conduct interviews. I’d just need you to make the introductions.
I charge a fixed rate per piece — article, report, or white paper — or for the project as a whole.
Yasmin Ali 