“Our technology is brilliant, but nobody seems to understand what we do or sell.” Your challenge is to effectively communicate innovative technologies along with their functionalities to a wide audience, non-technical people included.
“Our buyers don’t trust us yet, and we are losing deals.” Many B2B tech solutions involve advanced science, and a professional audience demands evidence-backed claims, certifications, and transparency before they can be persuaded to say yes.
“It seems that our sales cycle does not budge for months, and it always takes forever to close a deal.” B2B customers, on average, consume 13 pieces of content during the sales journey.
And, you need to produce constantly to fill the content gap across the entire funnel.
I have 6+ years of experience writing B2B content. I create content that
- Bridges the gap between technical depth and audience comprehension, without dumbing things down
- Positions you as a trustworthy authority
- Speaks to diverse decision-makers and addresses their different concerns, with the right depth and tone
I write B2B and B2C content like:
A. Top-of-Funnel articles that target broad search terms to build awareness about your brand, educate potential customers, and address initial curiosity, like those that
- Cover how tech systems work
- Debunk myths
- Answer common queries
- Educate potential users
B. Mid- to Bottom-of-Funnel content, such as articles that target high-intent keywords and other high-value marketing assets to help “product-aware” leads make decisions:
- Product comparison articles
- “Alternatives” articles
- “Best of” roundups
- Articles covering cost, ROI, and savings angles
- Case studies
- White papers
My portfolio:
Below are the links to some of my pieces in the B2B niche:
The Hidden Liabilities of String Inverters — and How Microinverters Address Every One of Them (White paper, Industry: CleanTech)
A white paper targeted at CFOs, commercial and industrial facility owners, and energy directors. The paper follows a problem-solution approach by establishing the risks of string inverters first, and then presenting microinverters as the direct structural remedy to each one. It is meant to be used as a conversion tool.
3 Best ERP Systems for Small Businesses (Article, Industry: SaaS)
This comparison article is targeted at readers who are early in their search and price-sensitive.
CalmWave Deployment at Wellstar Kennestone CICU (Case study, Industry: HealthTech):
This case study is targeted at clinical leaders like intensivists, cardiologists, and nursing directors responsible for ICU performance and care quality. The aim is to secure clinician buy-in.
Tesla Powerwall vs. Enphase IQ Battery: Which is Better for Your Home? (Comparison article, Industry: CleanTech)
This article is targeted at US homeowners, technically curious but mostly non-experts, who are actively considering a solar battery purchase or an upgrade. This 5000+ word article has been intentionally written in great depth (like the LRA and RTE discussions) to also appeal to a narrower sub-section of the audience who have done some homework or are willing to follow technical reasoning.
Here’s how I work:
Depending on topic complexity, I may use Perplexity to rapidly map the landscape and gather relevant data, which would free up more of my time for the work that matters most: analyzing for context and accuracy, weaving in nuance, and getting the voice right. I verify all information before it makes its way into your content.
If your brief calls for a fully manual research process, just let me know upfront and I’ll adjust timelines and pricing accordingly.
My research is primarily secondary. I draw from published sources, industry data, and reports. That said, if you have subject matter experts whose insights you believe would enrich the content, I’m happy to conduct interviews. I’d just need you to make the introductions.
I charge a fixed rate per piece — article, report, or white paper — or for the project as a whole.
Yasmin Ali 